Media Relations

Proactive media relations makes a difference. Regardless how compelling, inspiring, or persuasive your story is, it’s only going somewhere if the right people hear it. At Traci Patterson Public Relations, we work to establish the optimal mix of broadcast, print, and digital media to reach your target audience. We frame your story and pitch it in a way that grabs attention, builds interest and enhances your brand.

Traci Patterson Public Relations takes the time to create a print, broadcast and/or digital strategy that drives your larger marketing and business plans. We specialize in planning and negotiating the ideal plan to meet your budget and goals.

Areas of Focus

  • Annual reports
  • Brochures
  • By-lined articles
  • Direct mail pieces and fund-raising appeals
  • Event postings
  • Expert Positioning
  • Letters to the editor
  • Feature articles
  • Media advisories
  • Media statements
  • Media training
  • Messaging
  • Newsletters
  • News releases
  • Opinion-editorials
  • Position papers
  • Press conferences
  • Press kits
  • Speeches and talking points
  • Video and radio scripts
  • Web content
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